Stop shopping where everyone shops.

Walk into any business-for-sale marketplace and you’re standing in a picked-over aisle with every other buyer on earth. Listed deals come pre-loaded with competition, inflated expectations, and a broker whose job is to run the price up on you.

The good businesses, the tired SaaS with loyal customers, the e-commerce store run by a founder who’s quietly done, mostly never get listed. The owner sells to whoever shows up first with respect and a workable structure. The entire game is being the one who shows up first.

Source at will, that’s the entire promise.

That’s why we built Buying Beast, the sourcing method I co-created with Andrew Baldwin out of Alberta, launched in 2023. And it’s why my book is titled the way it is: Unlimited Sellers Guide: For Finding Businesses to Buy at Will. Not “when the market cooperates.” At will.

A named, written-down system beats a talented improviser every time. I learned that running oilfield crews, where the checklist is the difference between a weld and a funeral. The method makes seller-finding a repeatable production process instead of a lucky break.

Let the machines make the first pass.

Prime Acquisitions Group is an AI-and-technology-first M&A team, and that’s not a brochure line, through Xcept AI, where I’m co-owner, we build the systems that power our own deal flow. AI-driven sourcing surfaces digital businesses before they hit the open market; humans spend their hours on the conversations that matter instead of the haystack.

“Typical brokers handle 2 to 6 deals annually, our team moves that volume every single month.”

— Prime Acquisitions Group (self-reported, primeacquisitionsgroup.com)

That volume claim is ours and I label it that way, self-reported.* But the mechanism behind it is exactly what this essay describes: when sourcing is systematic, volume stops being heroic.

Structure to close, not to impress.

Finding a willing seller is half the method. The other half is structuring a deal that actually closes. Look at our public transaction tape and you’ll see the toolbox in use: SBA preapprovals, seller financing, earn-outs, including a three-year performance earn-out on a $13.5M e-commerce SaaS, and a PE syndicate on a $24M enterprise AI deal.*

Off-market sellers aren’t auction sellers. They care about their team, their customers, and certainty of close, often more than the last dollar. A flexible structure is how you pay for certainty with something other than cash.

Show the tape.

Methods are claims. Tapes are receipts. Ours shows eleven documented transactions from a $275K productivity app to that $24M enterprise AI SaaS, inside a stated record of 16+ closed deals across a $1M–$48M range.* One aesthetics practice went from first conversation to closed in four weeks, that’s what showing up first with a workable structure buys you.

“Investors come to me when they want to buy online assets & businesses.”

. My Instagram bio, @billybattofficial, the whole method in one sentence

If you want the long version of how I got here, it’s on my About page. If you’d rather skip to the part where we talk about your business, buying one or selling one, the channels are here and my DMs are open.

* Deal figures self-reported by Prime Acquisitions Group (primeacquisitionsgroup.com), June 2026. Largest documented transaction: $24M; 11 deals on the public transaction tape.