Stop shopping where everyone shops.

Walk into any business-for-sale marketplace and you’re standing in a picked-over aisle with every other buyer on earth. Listed deals come pre-loaded with competition, inflated expectations, and a broker whose job is to run the price up on you.

The good businesses — the tired SaaS with loyal customers, the e-commerce store run by a founder who’s quietly done — mostly never get listed. The owner sells to whoever shows up first with respect and a workable structure. The entire game is being the one who shows up first.

Source at will — that’s the entire promise.

That’s why we built Buying Beast, the sourcing method I co-created with Andrew Baldwin out of Alberta, launched in 2023. And it’s why my book is titled the way it is: Unlimited Sellers Guide: For Finding Businesses to Buy at Will. Not “when the market cooperates.” At will.

A named, written-down system beats a talented improviser every time — I learned that running oilfield crews, where the checklist is the difference between a weld and a funeral. The method makes seller-finding a repeatable production process instead of a lucky break.

Let the machines make the first pass.

Prime Acquisitions Group is an AI-and-technology-first M&A team, and that’s not a brochure line — through Xcept AI, where I’m co-owner, we build the systems that power our own deal flow. AI-driven sourcing surfaces digital businesses before they hit the open market; humans spend their hours on the conversations that matter instead of the haystack.

“Typical brokers handle 2 to 6 deals annually — our team moves that volume every single month.”

— Prime Acquisitions Group (self-reported, primeacquisitionsgroup.com)

That volume claim is ours and I label it that way — self-reported.* But the mechanism behind it is exactly what this essay describes: when sourcing is systematic, volume stops being heroic.

Structure to close, not to impress.

Finding a willing seller is half the method. The other half is structuring a deal that actually closes. Look at our public transaction tape and you’ll see the toolbox in use: SBA preapprovals, seller financing, earn-outs — including a three-year performance earn-out on a $13.5M e-commerce SaaS — and a PE syndicate on a $24M enterprise AI deal.*

Off-market sellers aren’t auction sellers. They care about their team, their customers, and certainty of close — often more than the last dollar. A flexible structure is how you pay for certainty with something other than cash.

Show the tape.

Methods are claims. Tapes are receipts. Ours shows eleven documented transactions from a $275K productivity app to that $24M enterprise AI SaaS, inside a stated record of 16+ closed deals across a $1M–$48M range.* One aesthetics practice went from first conversation to closed in four weeks — that’s what showing up first with a workable structure buys you.

“Investors come to me when they want to buy online assets & businesses.”

— My Instagram bio, @billybattofficial — the whole method in one sentence

If you want the long version of how I got here, it’s on my About page. If you’d rather skip to the part where we talk about your business — buying one or selling one — the channels are here and my DMs are open.

* Deal figures self-reported by Prime Acquisitions Group (primeacquisitionsgroup.com), June 2026. Largest documented transaction: $24M; 11 deals on the public transaction tape.